What is it all about?

AKRO World of Values

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AKRO We...

It's about us!

With AKRO We... we are deliberately addressing everyone who feels connected to AKRO, our values and our goals. This applies first and foremost to our employees, but also to our business partners such as customers, suppliers and the community around us

We stand by our AKRO-Values:

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AKRO We... - The Beginning!

„What goals do we have for AKRO?“

This question triggered a lively discussion and an exciting process:

  • What does AKRO stand for today?

  • What do we want to stand for in the future?

  • Where do we currently stand?

  • Where do we want to go as a company?


In order to formulate common goals and find ways forward, the idea of an “AKRO values workshop” was born, in which employees from all areas of the company and hierarchical levels discussed the above questions. After countless meetings and a total of four workshops, we came to the conclusion that we at AKRO would like to create defined values and guiding principles to serve as a guide for our daily work and future direction.

Equally important is the start of a continuous process in which concrete actions and measures sharpen our values and bring our guiding principles to life.

AKRO We…

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how our acro values were defined

Ready - Set - Go!

In order to consider as many of our perspectives as possible, we decided to hold a values workshop. Employees from different departments and hierarchical levels came together to share their views on AKRO. The result is a clearer picture of AKRO and our goals, as well as the definition of our AKRO core values and guiding principles, which serve as valuable signposts for us.

From almost one hundred keywords, we selected those that best describe AKRO. After a tough but fair race of values, four core values prevailed:

RESPONSIBILITY | COMPETENCE | RESPECT | PROGRESS

These AKRO core values were the starting point for further activities. We described how we understand these values and what significance they have for our future actions. It became clear that we represent the same values internally and externally. We make no distinction in our behavior towards colleagues or business partners.

From our further values workshops, we then jointly developed our 10+1 AKRO guiding principles, which can be summarized as follows:

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