AKRO World of Values
It's about us!
With AKRO World of Values we are deliberately addressing everyone who feels connected to AKRO, our values and our goals. This applies first and foremost to our employees, but also to our business partners such as customers, suppliers and the community around us
We stand by our AKRO-Values:
We take responsibility!
The term responsibility encompasses much more than you might think at first glance. In connection with our workplace, everyone immediately thinks of what they are responsible for at AKRO. There are, for example, reliably running production facilities, high-quality compounds, functioning supply chains and satisfied customers who buy our materials.
But there are also hundreds of families of colleagues who have a secure income thanks to our joint business success and many companies in the region who have a reliable business partner in AKRO. Not forgetting the residents and employees of the K.D. Feddersen Foundation's retirement home in Hamburg, for whom we also take responsibility through our good work.
As a plastics producer, we play a special role when it comes to sustainability. In the public perception, plastics are often only seen as a problem and not as a solution in sustainability discussions. As experts, we have a responsibility to objectify the discussion, promote sustainable plastic solutions and use all resources very consciously and carefully.
All this and much more is hidden behind We take responsibility.
We stand for competence!
Competence is of fundamental importance at AKRO-PLASTIC, as it is indispensable when it comes to completing tasks efficiently, solving problems and achieving our goals. Our competent employees ensure that this value is practiced both internally and externally.
When we want to convince customers of our products, we give them a tour of our production facilities, our laboratory and our Competence Center. Nowhere is it clearer how well we have mastered our craft and why our compounds are of such high quality. International customers appreciate our globally standardized production setup (ICX-Technology®), which enables us to produce sophisticated materials regardless of location.
We can do plastics!
We show respect!
This applies both to our internal cooperation and to our dealings with our external partners. We treat our colleagues, our customers and our partners as equals.
We treat each other fairly and work together to achieve common goals. This also means that we listen to each other and accept other opinions and points of view. Respect is not a question of positions or hierarchical levels.
We are one team!
We focus on progress!
Socrates once said: “He who thinks he is something has ceased to be something” and a few years later Henry Ford said: “He who always does what he already can, always remains what he already is.” Two quotes that we should take to heart both as people and as a company.
In view of current challenges such as human-induced climate change, geopolitical changes and developments in electromobility, we also need to develop new solutions. Customers are increasingly asking us for sustainable materials. Raw materials that have been used for decades are suddenly no longer available or may no longer be used due to legal requirements. Materials that were specially developed for use in vehicles with combustion engines will no longer be needed in the foreseeable future and will have to be replaced in electric vehicles by materials with completely new properties.
In this environment, we as a flexible compounder can in many cases adapt to new conditions faster than the large chemical industry. We must seize this opportunity to position ourselves for the future.
We think ahead!
One picture says more than 1000 words: the AKRO World of Values
Our aim was to work out what defines us as a company today and how and where we want to develop further.
Employees from all areas of the company discussed precisely these questions and worked together to develop core values and guiding principles for AKRO.
To ensure that these are better remembered and put into practice, we have incorporated them into a picture with the help of an illustrator: the AKRO world of values. A huge, detailed picture that shows in many small stories and motifs what defines us at AKRO.
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Ready - Set - Go!
The result of the workshops is a clearer picture of AKRO and our goals, as well as the definition of our AKRO core values and guiding principles, which serve as valuable signposts for us.
From almost one hundred keywords, we selected those that best describe AKRO. After a tough but fair race of values, four core values prevailed:
RESPONSIBILITY | COMPETENCE | RESPECT | PROGRESS
These AKRO core values were the starting point for further activities. We described how we understand these values and what significance they have for our future actions. It became clear that we represent the same values internally and externally. We make no distinction in our behavior towards colleagues or business partners.
From our other values workshops, we then jointly developed our 10+1 AKRO guiding principles, which we want to live by in our working environment in the future:
We secure the future for our employees, their families and our environment.
We are part of a foundation structure and stand for stability and continuity.
We treat our employees, customers and partners as equals, treat each other fairly and work together to achieve common goals.
We can do plastics!
We specialize in the production of high-quality compounds for durable applications (ICX-Technology®).
We develop new innovative solutions.
We see sustainability as a central element in the strategic orientation of our company and use all resources consciously and carefully.
We actively shape our future and promote personal responsibility.
We learn from mistakes and think ahead.
We enable individual and modern working conditions.
+1. We are one team!
Questions about our world of values?
We will be happy to answer any questions you may have about the creation, development and definition of our AKRO values. Talk to one of our contact persons below.
